In their TCA debut, Facebook executives (no, not Mark Zuckerberg) detailed the long road they have to be on to join the ranks of the Netflixes and even AMCs of the original TV game.
“Our breakouts may look different than what you would expect from other platforms,” said Fidji Simo, vice president of product. “We’re not going for big prestige TV drama.” The social media giant is joining an ever-growing field of content distributors, having launched Facebook Watch a year ago.
“It takes a show that breaks through and becomes part of the cultural zeitgeist,” added Ricky Van Veen, head of global creative strategy, on what’s going to get Facebook Watch the same respect of an AMC or HBO.