Facebook launched its independent newsletter Bulletin on Tuesday, as competition heats up against rivals Substack and Twitter-backed Revue. Writers and creators including Malcolm Gladwell, Tan France and Erin Andrews are among its initial recruits.
In an audio livestream, CEO Mark Zuckerberg introduced Bulletin as a platform “focused on empowering independent writers, helping them reach new audiences and power their businesses.”
“The goal here across the company is to support eventually millions of people making a living doing creative work,” Zuckerberg said.
Facebook presented Bulletin as a way for writers to monetize their following, and Zuckerberg said they will not take a cut “at launch.”