Facebook CEO Mark Zuckerberg announced this morning the social networking behemoth has now passed the 2 million user mark.
To put that in perspective, Facebook now has more than half of the world’s internet users on its platform. Seriously, there are “only” about 3.5 billion people on the internet. More than a quarter of Earth’s population now checks their feed on a monthly basis.
The milestone was only a matter of time for Facebook — Zuckerberg and Co. revealed last month it had 1.9 billion monthly active users. Perhaps more impressive is its claim nearly 1.3 billion of its users are on the platform everyday.
Facebook has been on a steady march upward in recent years. At the end of 2014, it had about 1.4 billion monthly users; it’s made its biggest gains in Asia since then, adding more than 200 million users to its fold since then.
Moving forward, growth, as always, will be a figure watched closely by Wall Street analysts. But with 66 percent of the internet already using its platform, Facebook will have to look for new ways to leverage its existing mammoth user base.
It’s one of the main reasons why Facebook is spending big money — up to $3 million per 30-minute episode — as it prepares to launch its slate of original shows later this summer. Zuckerberg has already led the company to mobile ad dominance, and offering enticing content will be another way to draw new eyeballs, keep current users, and monetize them at the same time.