YouTube Pioneer Phil DeFranco to Launch First New Channel for Discovery (Exclusive)

ForHumanPeoples will mesh e-commerce with entertainment — a Home Shopping Network for YouTube.

Philip DeFranco will launch a new YouTube channel on Monday, his first new channel since selling his company to Discovery in May. The channel, ForHumanPeoples, adopts the name of DeFranco’s merchandise website and will offer shows blending entertainment and commerce.

It will launch with two shows, one of which is called “Weekly Awesome Showcase.” It will accept submissions of different clothing designs and feature the best four or five on the show. Those designs will be available for sale, and the one that sells the best will remain on the site for sale. The creator will also receive a $1000 bonus.

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