Sunday's Dave-Jay-Oprah Super Bowl ad might have been a foursome — but an early notion to include Conan O'Brien in the spot didn't work out.
Rob Burnett, executive producer of David Letterman's "Late Show," said he approached Team Coco about O'Brien appearing in the promo.
"There was an initial thought of having Dave, Jay and Conan together in the spot," Burnett told TheWrap. "I did call Jeff Ross (O'Brien's producer) to talk about it."
But the call came just as O'Brien and Ross were finishing up production on "The Tonight Show" — and nothing ever came of the idea.