Snap CEO Evan Spiegel said on Wednesday that the app will compete with TikTok by sticking to its original strategy of photos and visual messaging as well as its expansion into augmented reality.
“We’re gonna stick to that strategy, really helping friends and family communicate with visual messaging,” Spiegel said at Vox Media’s Code Conference in Los Angeles. “So I think we’ll complete by continuing to focus on the reason why our community gets value … and just drive towards that North Star, over time delivering more and more value to the people who use our service.”
The co-founder’s remarks follow the decision to lay off over 1,200 Snap Inc.