Esports production platform and competition organizer Boom.tv raised a $10 million Series A led by BITKRAFT Esports. The funds will be used to enhance Boom.tv’s tech and its marketing and development budgets, as well as expand the company’s professional-amateur esports tournament series “Code Red.”
“Code Red” launched this year to give hardcore gaming fans the chance to play alongside their favorite pro gamers and gaming influencers for a shot at a $10,000 prize pool. The series has held over 30 events and averages 2.7 million live viewers on a given broadcast, Boom.tv said. “Code Red” will undergo some big changes in its next season, including an extended event calendar, larger prize pools and an expanded roster of leading gaming streamers and personalities.