ESPN will begin a year-long project in January called "Year of the Quarterback," it announced at its upfront presentation on Tuesday.
Also on the channel’s docket: a new, social-media-based show for ESPNU, the launch of ESPN Deportes and a series of brand integrations.
Featuring commentaries by former NFL players Steve Young, Trent Dilfer, Ron Jaworski and Jerry Rice, among others, "Year of the Quarterback" will include all of the channel’s platforms — including TV, ESPN the Magazine and mobile — to present reports and analysis on what it calls the "mysteries, myths and legends of the quarterback position."
Called "U:Nite," ESPNU’s new show will launch in the spring of 2011 and air nightly.