Box Office: Why ‘Ender’s Game’ Was Such a Tricky Movie to Market (Video)

The sci-fi saga had a potentially huge base, unlike “Last Vegas,” which scored a bulls-eye with a far more limited target demographic

It seems the old guys of “Last Vegas” still have a way with the ladies, at least at the box office.

More than half – a surprising 54 percent — of the audience was women as the comedy kicked off what CBS Films hopes is a lengthy run with a solid $16.2 million opening. And this is for a movie about four guys on a bachelor party that critics have likened to a septuagenarian “Hangover.”

The gender breakdown was surprising but the age numbers weren’t. Eighty-two percent of the crowd that turned out to see Michael Douglas, Robert De Niro, Morgan Freeman and Kevin Kline hit Sin City were over 25.

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