TKO Buys On Location, IMG, Professional Bull Riders From Endeavor in $3.25 Billion All-Equity Deal

TKO also authorized a $2 billion share repurchase program for its Class A common stock

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NEW YORK CITY, US – AUGUST 9: A view from the opening night of the Professional Bull Riders (PBR) Camping World Team Series in New York City, New York, United States on August 9, 2024. New York Mavericks earned an upset win against Kansas City Outlaws during their hometown debut at the Barclays Center. (Photo by Selcuk Acar/Anadolu via Getty Images)

TKO Group Holdings, the sports giant that owns UFC and WWE, will acquire Professional Bull Riders, experience creator On Location and content company IMG from Endeavor in an all-equity transaction for $3.25 billion, the companies announced Thursday.

TKO also authorized a $2 billion share repurchase program for its Class A common stock, according to a company release. The program will include a new cash dividend program, with shareholders to receive a portion of $75 million in quarterly distributions.

“These moves highlight the strength of our business and our commitment to long-term value creation for shareholders,” said Ari Emanuel, executive chair and CEO of TKO. “Our new share repurchase and dividend programs align with our balanced capital strategy.”

Mark Shapiro, president and COO of TKO, added that the acquisition of PBR, On Location, and IMG will bolster TKO’s position in premium sports and increase opportunities for revenue growth in media rights, live events, and brand partnerships.

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