Whether or not Fox needed another Nielsen metric to boast about its booming “Empire,” it got one: the Lee Daniels hip-hop soap opera has surpassed “The Walking Dead” to average the most tweets per episode of any series on TV this season.
Per Nielsen Social Guide’s Twitter metrics, “Empire” now touts an average of 451,270 tweets per episode, besting AMC’s zombie apocalypse show’s average of 444,029.
In a somewhat distant third place is ABC’s “Scandal,” with 354,085 tweets per episode. The ranking measured live, new episodes between Sep. 15, 2014 through March 11, 2015.
On Wednesday evening, the entire “Empire” cast gathered to live-tweet the episode from the Fox offices.
As a result of the marketing push and the show’s growing buzz, increases were seen on all Nielsen Twitter TV ratings measures versus last week — including the number of tweets sent, the number of people tweeting, the number of tweets viewed and the size of the unique audience.
“Empire” is also burning up Nielsen’s traditional TV ratings. Wednesday night’s episode posted 14.7 million total viewers, marking the ninth straight week of a rising audience for the Terrence Howard–Taraji P. Henson vehicle.
The show did dip down one-tenth of a ratings point per the advertiser sought 18-49 demographic, but Fox execs likely won’t turn their nose up at a still-gaudy 5.6 rating.
Here is a behind-the-scenes video of the cast live-tweeting last night:
We take tweeting very seriously! Here’s a little glimpse inside pic.twitter.com/ET8Ny9lzKU
— Empire (@EmpireFOX) 12 Март 2015