The Emmys slipped to a record low 11.9 million total viewers on Sunday, when it battled for eyeballs against the solid “Sunday Night Football.”
In the key 18-49 demographic, the best-of-TV event netted a 3.6 rating, which is down 14 percent from last year’s 4.2. Of course, the 2014 awards show aired on NBC on a Monday in August — so not against TV’s top primetime broadcast like last night’s.
Read the overnight ratings for the awards show and its gridiron competition here. The rest of broadcast’s fast national numbers can be found in this post.
While maybe not such a ratings smash hit, the 67th Emmy Awards accounted for more than 1 million tweets, which were viewed over 188 million times.
The most social minute on the platform came at 10:47 p.m. ET, as 12,601 tweets were sent after Viola Davis won the Emmy for Lead Actress in a drama.