Well, she’s done it. Defying all odds, former NBCUniversal ad chief and new Twitter/X CEO Linda Yaccarino has tamped down Elon Musk’s increasingly basic instincts and impulses and steered the company on a saner course!
Nah, just kidding.
Musk, a self-proclaimed genius at all things, apparently now including corporate branding, has done it again. With little more than a tweet — or whatever it’s called now — out goes “Twitter” and in comes “X.” With the old name goes billions of dollars of brand equity that Twitter had built up over the years to the envy of the world.
It all happened so fast that you could practically hear the dollar bills crackle and watch the embers drift away.