ABC’s Oscars telecast may have hit an all-time ratings low Sunday, but it isn’t the only network that had a bad night. Ryan Seacrest’s coverage of the 90th Annual Academy Awards’ red carpet arrivals for E! plummeted 24 percent in impressions among adults 18-49 compared to last year’s show.
The cable pre-show managed 624,000 impressions in the key demo between 5-8 p.m. ET — slipping from 820,000 in 2017 — according to live-plus-same-day Nielsen data. The Seacrest-led coverage was down 27 percent in overall impressions, settling for 1.4 million this go-round vs. 1.9 million last year.
“E! delivered 40 million total engagements across TV, digital and social products on Sunday for Oscars,” a spokesperson for the network tells TheWrap.