WarnerMedia, CBS and Viacom on Wednesday said they would no longer accept advertisements for e-cigarettes and e-cigarette products. Collectively, those three companies represent more than half of that category’s advertising spend.
According to data from ad-tracking firm iSpot.tv, e-cigarette brands including Juul and Vuse have spent $57 million on TV advertising this year. WarnerMedia, CBS and Viacom collectively represent 54% of that ad spend with $30.8 million through Sept. 17. WarnerMedia networks have been biggest recipient with $15.07 million in ad dollars, with Viacom garnering $10.6 million. CBS, which has only taken advertising from Juul, has brought in $5.1