Dwayne “The Rock” Johnson is throwing himself into his new YouTube channel with a little help from Lilly Singh, better known as YouTube star ||Superwoman||.
As part of his new Seven Bucks Digital Studios, Johnson appeared alongside Singh in the new video “YouTube Factory,” in which Singh gives him a tour of the volcanic island where all your favorite YouTube videos get made.
Along the way, they meet other YouTube stars like Markiplier, Gigi Gorgeous, LaurDIY, Alex Wassabi, Roman Atwood with Brittney Smith, Grace Helbig, Flula Borg and King Bach. The video was directed by Scott Brown.
Watch the video above.
Johnson officially announced the launch of the new channel back in June at VidCon. The announcement came in the form of a video that started out as a supernatural action film, but quickly turned into Johnson realizing that he must launch his own new channel. The channel was made in collaboration with Studio71.
The new channel will feature Johnson’s own videos, as well as spotlight projects from his production company, Seven Bucks Productions, along with other creators. The channel will also deliver monthly collaborations with digital native talent as well as an original scripted action series.
Johnson has been making a serious push into expanding his profile beyond acting and in recent years. In addition to returning to his wrestling roots as The Rock at Wrestlemania, he recently launched Project Rock, a new lifestyle brand. Among the products he has already debuted are Project Rock bags, produced in collaboration with Under Armour.
In May, he also launched the Rock Clock. The free app functions by users entering a personal goal, choosing a completion date and setting a morning alarm, which features 25 alert tones, all curated and personally selected by Johnson.