What ‘Don’t Worry Darling’ Faces at the Box Office After Months of Controversy

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While unlikely to flop, Olivia Wilde’s thriller has had the most turbulent build-up imaginable ahead of its opening weekend

Florence Pugh as Alice Chambers in "Don't Worry Darling" (2022)
Florence Pugh in "Don't Worry Darling" (Warner Bros. Pictures)

Warner Bros./New Line’s “Don’t Worry Darling” is finally hitting theaters this weekend with a low break-even point and a good chance to turn a modest profit at the box office — but it also faces weak reviews and one of the most turbulent marketing campaigns in recent memory.

Independent projections have Olivia Wilde’s thriller starring pop star Harry Styles and Florence Pugh opening to $18 million to $20 million, with Warner Bros. projecting a $17 million start from 4,000-plus locations. With a reported budget of $20 million, it should be easy for this film to make back its money even with a marketing spend highlighted by a splashy premiere at the Venice Film Festival.

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