If you took an innocent-seeming Facebook quiz in the weeks before the presidential election, you may have taken part in Donald Trump’s plot to win the presidency.
The notion that Facebook quizzes about subjects like Harry Potter could be used to secretly gather data on voters may sound like something out of sci-fi. But experts say Trump may have used them to identify Hillary Clinton voters and discourage them from showing up at the polls — totally unbeknownst to the people who took the quizzes.
“They’re using the latest commercial targeting techniques,” investigative reporter and filmmaker Greg Palast, who has focused on voter suppression, told TheWrap.