Donald Trump’s would-be Twitter competitor, the far-right social media platform Truth Social, has stumbled upon yet another roadblock: An Aug. 2 filing from the U.S. Patent and Trademark Office shows that the company has been rejected for a trademark, citing the likelihood of confusion over its name.
The documents say that consumers could be led astray because of the similarity of its name to businesses Vero – Truth Social (another social media app) and the Truth Network (a Christian talk radio program). “Trademark Act Section 2(d) bars registration of an applied-for mark that is so similar to a registered mark that it is likely consumers would be confused, mistaken, or deceived as to the commercial source of the goods and/or services of the parties,” the filing reads.