Dolly Parton has teamed up with Fox Entertainment’s Blockchain Creative Labs ahead of her first novel “Run, Rose, Run” and its companion music album to launch the “Dollyverse” web experience at the South by Southwest festival next week, Fox announced on Tuesday.
The music legend will make her first-ever appearance at SXSW on March 18 during Austin City Limits Live at The Moody Theater to discuss the book with co-author James Patterson, then perform songs from the new album as well as a few classic hits.
The event will be livestreamed for free on Dollyverse, where fans can also buy official and certified NFT collectibles, including limited-edition NFTs of the album and a limited series of Dolly-inspired NFT artwork.