Why the Battle Between Disney and Universal for Orlando Theme Park Dominance Rages On: ‘It’s Just Getting Started’

On Aug. 10, Disney Experiences Chairman Josh D’Amaro got on a stage and made a promise about the future of Disney Parks. 

“Everything that we’re going to share with you tonight is in active development,” D’Amaro proclaimed in Anaheim, Calif., at the semi-annual D23 fan convention. “This means that plans are drawn, this means that dirt is moving. I just want to be clear with all the fans out there – this isn’t blue-sky, we are going to do all of this.” 

The 12,000 Disney fans in attendance cheered. 

Over the next two-and-half hours, Disney parks announcements came fast and furious.