In her first hire since becoming president of marketing at the Walt Disney Studios, MT Carney announced Wednesday that Kevin Campbell has been named executive VP of marketing.
Campbell will oversee the marketing of DreamWorks Studios titles, which will be released under the Touchstone Pictures banner as part of the agreement signed last year.
He will report directly to Carney and will collaborate with DreamWorks’ senior marketing executives.
From 2005-08, Campbell was executive VP of marketing for 20th Century Fox. Most recently, he has been a consultant in marketing, corporate braqnding and transmedia strategy.
“Kevin has a tremendous portfolio of work in the film industry and will bring a wealth of experience to our already impressive team,” Carney said in a statement.