Walt Disney Studios’ Ryan Stankevich and Martha Morrison have each been promoted to Senior Vice President, Marketing, it was announced Tuesday by Studio Marketing President Asad Ayaz.
Stankevich will focus on titles from Marvel Studios and Lucasfilm, while Morrison will oversee titles from Walt Disney Animation Studios and Pixar Animation Studios. They will each handle Disney’s other live action film projects.
In their new and expanded roles, Stankevich and Morrison will lead global campaigns and strategy for Disney’s entire theatrical slate, collaborating closely with all areas of the marketing organization.
“This is a truly amazing team and I’m so proud of the work we’ve done together over the past several years,” said Ayaz in a statement. “Martha and Ryan are talented and fearless leaders who will set a bold course for our film campaigns, and with several team members taking on new and expanded roles, this marks an exciting evolution of our group as we look to the future.”
A 20-year Disney veteran, Stankevich has steadily taken on roles of greater responsibility as part of the publicity team. Most recently, she was responsible for designing and executing comprehensive global publicity rollouts, including the campaigns for 5 of the 10 biggest worldwide releases of all time, including “Black Panther” and “Avengers: Infinity War” this year.
Morrison started her career in creative marketing at Miramax before transitioning to Disney in 2010 as Vice President, International Creative. In her most recent role, Morrison oversaw the international marketing efforts for all studio releases across all brands, spanning more than 50 markets worldwide.
Ayaz announced additional promotions in several functions across the marketing organization:
In Global Publicity, Chris Coxall and Michelle Rasic have been promoted to Vice President, Publicity, and will continue to report to Michelle Sewell, who has led the Global Publicity team since 2010 and was recently named Executive Vice President.
In Digital Marketing, Pat Cole and Dustin Sandoval have been upped to Vice President, Digital Marketing, reporting to Jessica Intihar, who was recently named Senior Vice President, Digital Marketing.
In Global Promotions, Ty Ervin has been named Vice President, Promotions, Partnerships, Creative & Product Placement, continuing to report to Lylle Breier, Senior Vice President, Global Marketing Partnerships and Strategic Alliances, Promotions, Synergy and Special Events.
In Research, Erik Crouthamel has been named Vice President, Research, reporting to Ayaz and Pam Forbus, Senior Vice President, Consumer Analytics & Insights, The Walt Disney Studios.