Disney and Google Play launched a partnership Tuesday that will make Disney Movies Anywhere available to U.S. Android users.
Hollywood embraced cloud-based movie storage to encourage ownership and help make up for declining DVD revenue. Disney Movies Anywhere (DMA) is a cloud-based digital movie locker service which allows users to access content from Disney, Marvel and Pixar across their devices. It’s the studio’s answer to the UltraViolet cloud-based storage, with Disney being the only major studio that did not partner with UltraViolet in favor of developing its own proprietary system.
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“Ultimately UltraViolet and Disney Movies Anywhere have the same goal, which is getting people comfortable with digital collection and digital ownership,” Jamie Voris, chief technology officer of Walt Disney Studios, told TheWrap.