Disney has sold out ad inventory for Sunday’s 97th Oscars telecast on ABC, Hulu and Disney+.
The current rate for a 30-second spot during the 2025 telecast ranges between $1.7 million and $2.3 million, an individual familiar with the matter tells TheWrap.
WalletHub estimates that ABC generates over $127 million in ad revenue from Oscars Sunday, with more than $20 million generated by the red carpet show. It pegs the cost of a 30-second ad to about 72% less than the Super Bowl.
Sponsors for this year’s awards span nearly 20 industries, including apparel, automotive, beverages, consumer packaged goods, entertainment, financial services, healthcare, insurance, media, pharmaceuticals, retail, technology and telecommunications.
Advertisers include Rolex, who returns for an eighth year; first-time sponsors Prudential, T-Mobile, AirBNB, Allstate, Ancestry.com, Audi, Audible, Boehringer Ingelheim, Carnival Cruise Line, Charter Spectrum, e.l.f. Cosmetics, Eli Lilly, Emirates Airlines, FX Networks, GlaxoSmithKline, H-E-B, Henkel’s Schwarzkopf, Hiscox Insurance, Homes.com, Hyundai, Invisalign, Johnson & Johnson, Johnsonville Foods, Kenvue, Kiehl’s, Lionsgate, L’Oreal Paris, Lufthansa, Mazda, MNTN, Molson Coors Brewing Company, Novartis, Otsuka-Lundbeck, Planet Oat, Poise, Samsung Galaxy, Sanofi, Skechers, SkinnyPop Popcorn, Snack Factory, Starbucks, TurboTax, Ulta Beauty, Unilever, Verizon, Visa Inc., Visit California, Volkswagen of America, Walmart, Walt Disney Studios, Wingstop and Xfinity, among others.
2025 will also mark the first international sponsorship of the Oscars on Disney+ with advertiser Christian Dior Parfum.
The 2025 Oscars will be hosted by Conan O’Brien and air live on ABC and Hulu from the Dolby Theatre at Ovation Hollywood at 7 p.m. ET/4 p.m. PT, with live carpet coverage starting at 6:30 p.m. ET/3:30 p.m. PT. It will also stream live on Disney+ internationally and air on broadcast outlets in more than 200 territories worldwide.
In addition to pre-show, in-show and post-show opportunities across ABC’s eight owned stations, brands will also be able to extend their presence through a post-show recap on “Live With Kelly and Mark” the following day.
“The demand for this year’s Oscars is an undeniable reflection of the show’s evergreen cultural influence, and a testament to Disney’s ability to deliver the greatest live entertainment specials in the market,” Disney Advertising Entertainment and Streaming Solutions senior vice president John Campbell said in a statement. “The Oscars continues to be the ultimate platform for advertisers to introduce bold concepts and connect with audiences on a global scale.”
