Discovery, Inc. has topped 11 million total paid streaming subscribers since the Jan. 4, 2021 debut of Discovery+ and the company is “on pace” to hit 12 million SVOD subs by the end of February.
“We are off to a promising start in 2021 with the successful launch of discovery+,” CEO David Zaslav said in a statement Monday when unveiling the company’s fourth-quarter and full-year 2020 earnings. “We have now surpassed 11 million total paying direct-to-consumer subscribers globally and are on pace to be at 12 million by the end of the month, underscoring the value of the investments we’ve made in content, beloved personalities and brands with huge consumer appeal, supported by industry-leading DTC capabilities.”