DirecTV Now, AT&T’s live TV streaming service, is giving new customers who prepay for two months of service a Roku Premiere set-top box, the company announced Thursday.
Late last month, the streaming service launched on Roku devices — one of the few remaining platforms it did not support. And as DirecTV Now looks to bolster its market position as internet TV competitors including Google’s YouTube TV and Hulu with Live TV have launched since AT&T’s service hit the market, the company is hoping to bring on new customers with Roku’s popular streaming box.
When DirecTV Now launched in November, it gave out an Amazon Fire TV Stick to customers who prepaid for one month, and an Apple TV to those who paid for three in advance.