AT&T’s DirecTV Now has been going hard after cord-cutting millennials in an increasingly crowded streaming TV marketplace and announced a new sweetener Friday, offering a free month of the service’s basic plan for anyone who buys a cable box replacement at Best Buy.
Starting Sunday, Best Buy customers who pick up one of several applicable streaming devices either online or in-store, including Apple TV, Amazon Fire TV, Roku Premiere and Google Chromecast, will receive one free month of DirecTV Now’s “Live a Little” package, which usually costs $35 a month.
“Live a Little,” the cheapest offering from AT&T’s internet TV service, has more than 60 channels, including ABC, NBC, CBS, ESPN, CNN, TNT, Fox News, Bravo and HGTV.