Warner Bros. Discovery CEO David Zaslav “stars” in a deepfake video released on Friday to promote the studios’ “new process we call shelving.”
Zaslav has been dragged across the industry for his now-reversed Nov. 9 decision to shelve the already completed “Coyote Vs. Acme.” After significant backlash, and a call from Texas congressman Joaquin Castro for an FTC investigation into the practice, the movie will now be shopped to other studios.
“Myself and the people ruining… running, people running Warner Bros. love movies,” the CGI CEO beams in the clip. “Movies are one of my favorite forms of content.”