TheWrap studied 30 popular TV media personalities according to their Q Scores, an industry-used measurement of a celebrity or a brand’s likability based on marketing surveys of 25- to 54-year-olds. We also included a Familiarity score for each, which indicates how well-known someone is to survey-takers.
It’s worth noting that the Positive Q Score for any celebrity with a Familiarity score less than 20 should be considered unstable. And some media stars like Fox News’ Laura Ingraham and CNN’s Don Lemon have not yet been included in surveys.
Rank: 1
Personality: David Muir, anchor of “ABC World News Tonight”
Positive Q Score: 25
Familiarity: 25
Rank: 2 (tie)
Personality: Chris Wallace, host of Fox News Channel’s “Fox News Sunday ”
Positive Q Score: 21
Familiarity: 31
Rank: 2 (tie)
Personality: Lara Spencer, co-anchor of ABC’s “Good Morning America”
Positive Q Score: 21
Familiarity: 20
Rank: 2 (tie)
Personality: Jeff Glor, anchor of CBS’ “CBS Evening News”
Positive Q Score: 21
Familiarity: 10
Rank: 5
Personality: John Dickerson, co-host of CBS’ “CBS This Morning”
Positive Q Score: 20
Familiarity: 10
Rank: 6
Personality: Ginger Zee, weathercaster on “GMA,” chief meteorologist for ABC News
Positive Q Score: 19
Familiarity: 19
Rank: 7 (tie)
Personality: Michael Strahan, co-host of “GMA,” former NFL player
Positive Q Score: 18
Familiarity: 45
Rank: 7 (tie)
Personality: Lester Holt, anchor of NBC’s “NBC Nightly News”
Positive Q Score: 18
Familiarity: 41
Rank: 9 (tie)
Personality: Tucker Carlson, host of Fox News Channel’s “Tucker Carlson Tonight”
Positive Q Score: 17
Familiarity: 23
Rank: 9 (tie)
Personality: Amy Robach, news anchor on ABC’s “GMA”
Positive Q Score: 17
Familiarity: 14
Rank: 11
Personality: Anderson Cooper, host of CNN’s “AC 360”
Positive Q Score: 15
Familiarity: 64
Rank: 11 (tie)
Personality: Hoda Kotb, co-host of NBC’s “Today” show
Positive Q Score: 15
Familiarity: 35
Rank: 11 (tie)
Personality: Chuck Todd, Moderator on NBC’s “Meet the Press”
Positive Q Score: 15 (Summer 2017)
Familiarity: 20
Rank: 11 (tie)
Personality: Willie Geist, co-anchor of MSNBC’s “Morning Joe” and anchor of “Sunday Today with Willie Geist”
Positive Q Score: 15
Familiarity: 16
Rank: 15 (tie)
Personality: Al Roker, weathercaster/co-host on NBC’s “Today”
Positive Q Score: 14
Familiarity: 54
Rank: 15 (tie)
Personality: Gayle King, co-host of CBS’ “CBS This Morning”
Positive Q Score: 14
Familiarity: 35
Rank: 15 (tie)
Personality: Robin Roberts, co-anchor of ABC’s “Good Morning America”
Positive Q Score: 14
Familiarity: 34
Rank: 15 (tie)
Personality: Shepard Smith, Fox News Channel’s chief news anchor and managing editor of its breaking news division
Positive Q Score: 14
Familiarity: 21
Rank: 15 (tie)
Personality: Christopher Cuomo, host/anchor of CNN’s “New Day”
Positive Q Score: 14
Familiarity: 15
Rank: 20 (tie)
Personality: Carson Daly, host of “Today” digital studio, “The Voice,” and “Last Call With Carson Daly”
Positive Q Score: 12
Familiarity: 58
Rank: 20 (tie)
Personality: Brian Williams, MSNBC anchor, former host of “NBC Nightly News”
Positive Q Score: 12
Familiarity: 38
Rank: 20 (tie)
Personality: Rachel Maddow, host of MSNBC’s “Rachel Maddow Show”
Positive Q Score: 12
Familiarity: 36
Rank: 20 (tie)
Personality: Savannah Guthrie, co-host of NBC’s “Today”
Positive Q Score: 12
Familiarity: 21
Rank: 24
Personality: George Stephanopoulos, chief anchor and chief political correspondent for ABC News, co-anchor of “GMA”
Positive Q Score: 11
Familiarity: 45
Rank: 25 (tie)
Personality: Sean Hannity, host of Fox News Channel’s “Hannity”
Positive Q Score: 10
Familiarity: 34
Rank: 25 (tie)
Personality: Nicolle Wallace, political analyst for MSNBC and NBC News, former co-host on “The View”
Positive Q Score: 10
Familiarity: 12
Rank: 27 (tie)
Personality: Chris Matthews, host of MSNBC’s “Hardball”
Positive Q Score: 8 (Winter 2017)
Familiarity: 34
Rank: 27 (tie)
Personality: Joe Scarborough, co-host of MSNBC’s “Morning Joe”
Positive Q Score: 8
Familiarity: 20
Rank: 27 (tie)
Personality: Norah O’Donnell, co-host of “CBS This Morning”
Positive Q Score: 8
Familiarity: 13
Rank: 30
Personality: Megyn Kelly, host of “Megyn Kelly Today”
Positive Q Score: 6
Familiarity: 41
