Looks like Crocs really stepped in it with its effort to pay tribute to fallen rock icon David Bowie.
The footwear company has yanked a tweet that it had posted in honor of Bowie, who died Sunday at age 69.
The removal of the tweet came after no small amount of mockery on social media.
The tweet in question read, “Your magic will be missed, but your inspiration lives on forever #DavidBowie,” along with the image of a Crocs shoe adorned with a lightning bolt a la Bowie’s alter ego Ziggy Stardust.
Bowie fans were quick to call out the tweet.
“I’ll never forget when Bowie sang ‘Put on your rubber perforated slip-on shoes and dance the blues,’” one critic joked, a paraphrase of the lyrics to the Bowie song “Let’s Dance.”
“Nothing says Bowie like hard-wearing, practical shoes you can wash down with a hose,” another wisecracked.
“‘Comfortable and stylish, I simply can’t get enough of those wonderful Crocs’ — David Bowie to ‘Rolling Stone’ in 1987,” another jab went.
“If you think the crocs bowie tweet was bad you should see what the social media managers for chevrolet have planned for when prince dies,” went another snarky observation.
Crocs has not yet responded to TheWrap’s request for comment, possibly because they’re still trying to pull a flip flop-clad foot out of their mouth.
Bowie died on Sunday following an 18-month battle with cancer, just days after his 69th birthday and the release of his final album, “Blackstar.”
Read the tweets below.
I’ll never forget when Bowie sang “Put on your rubber perforated slip-on shoes and dance the blues.” https://t.co/J7n8NlxGSA
— Pat (@PatsHoppedUp) January 11, 2016
Nothing says Bowie like hard-wearing, practical shoes you can wash down with a hose https://t.co/VTykuP0hN6 — James Macbeth Dann (@edmuzik) January 11, 2016
“Comfortable and stylish, I simply can’t get enough of those wonderful Crocs” — David Bowie to ‘Rolling Stone’ in 1987
— Josiah Hughes (@josiahhughes) January 11, 2016
if you think the crocs bowie tweet was bad you should see what the social media managers for chevrolet have planned for when prince dies — 2017 shark (@kevinsharrk) January 11, 2016