“Crazy Rich Asians” is approaching a big box office milestone after making $8.7 million in its fourth weekend. It’s now on the cusp of $150 million domestic, and that’s thanks both to Asian moviegoers who have championed the film and the general audience that has listened to that praise.
According to data from Movio, the average audience share for Asians sits at 9.1 percent. As one would expect, “Crazy Rich Asians” overperformed with Asian audiences, who made up 25 percent of the film’s opening night audience and 19 percent of the film’s total audience through three weekends.
But as strong as the Asian turnout has been, that alone could not have pushed “CRA” past “Ready Player One” as Warner Bros.’