WarnerMedia’s OTT service Boomerang is coming to Ellation’s VRV streaming platform on Nov. 13, and bringing a slew of cartoons ranging from “Courage the Cowardly Dog” to “The Flintstones.”
Under the partnership, VRV users will be able to subscribe to Boomerang for $4.99 per month or to VRV’s complete collection of OTT channels — including Boomerang, Crunchyroll, NickSplat, Rooster Teeth and six other services — for $9.99 per month.
Boomerang brings with it a library of more than 3,000 cartoons from the Hanna Barbera, Looney Tunes and MGM libraries, including “Courage the Cowardly Dog,” “Scooby Doo,” “Tom & Jerry,” “Bugs Bunny,” “The Jetsons,” and “The Flintstones.” The service also houses new originals including “Dorothy and The Wizard of Oz,” “Wacky Races,” “Bunnicula,” and “Cloudy with a Chance of Meatballs.”
The integration of Boomerang into VRV’s selection of OTT channels is a result of AT&T’s acquisition of Time Warner and Ellation parent company Otter Media, which took place earlier this year. This is the second partnership to come from the two AT&T-owned companies in the past month.
Last week, Ellation’s Crunchyroll — an anime-centric streaming service — teamed up with Turner’s Toonami, an animation television block on Adult Swim (which is also owned by Turner), to premiere the series “Mob Psycho 100.”
Boomerang is one of the few niche services to survive AT&T’s take over of WarnerMedia, which has so far resulted in the closing of the Korean-centric streaming service DramaFever, which was shut down on October 19, and Turner Classic Movies’ FilmStruck, which will be shut down at the end of this month.
Originally launched in 2000 as a television network, Boomerang was relaunched in 2017 as a global 24-hour, all-animation network for kids and families dedicated to distributing older cartoons from the Cartoon Network, Warner Bros., Hanna-Barbera and MGM libraries, as well as exclusive acquisitions and original productions from around the world.