The more people stay inside, the more likely they are to watch a whole lot of TV. It might not be an earth-shattering revelation, but new research from Nielsen on Monday drove this home, as more people continue to quarantine in response to the coronavirus pandemic.
Nielsen found recent events that spurred periods of self-isolation led to a spike in TV viewing by almost 60% in some cases. And new data from South Korea shows coronavirus has forced more people to pass the time watching TV.
TV viewing in South Korea jumped 17% between the second week and fourth week following the first reported case of COVID-19 in the country, which happened in early February.