CollegeHumor is taking its DROPOUT streaming service to Twitch.
With its new partnership with the Amazon-owned company, Twitch will host a DROPOUT marathon on its TwitchPresents channel, which boasts 500K subscribers. It previously hosted marathons featuring Pokémon, Bob Ross, and Mr. Rogers.
“We’ve been looking for the right opportunity to partner with Twitch given the large audience crossover with our brands (CollegeHumor, Dorkly and Drawfee) and there’s no better home for a weekend-long viewing session of our subscription content,” said Natalie Mayslich, head of business development, CollegeHumor. “Media From live D&D tabletop role-playing to animation and a competitive game show (by nerds for nerds!), our DROPOUT marathon will be right at home on the platform.”
Beginning Nov. 9 at 9:00 pm ET and ending on Nov. 11, the marathon will feature DROPOUT-exclusive material, which has been hand-picked for Twitch’s gaming and fandom-oriented audience. CollegeHumor’s cast and stars will also interact with fans live through the Twitch chat.
“This is an opportunity to engage and convert potential viewers in real-time,” added Mayslich. “We’ll have our cast hanging out with the Twitch community during the premiere blocks of our DROPOUT shows, engaging in the chat and answering fan questions. Ultimately our hope is that the Twitch audience gets hooked on the DROPOUT shows.”
During public beta, which is expected to run for two more months, DROPOUT will be available for $3.99 per month. The service will then offer a tiered pricing model, starting at $3.99 per month with an annual subscription, $4.99 per month with a six-month subscription, and $5.99 for a month-by-month subscription.