CNN’s “New Day” hit a seven-year low in the advertiser-coveted age demographic of viewers from 25 to 54 in July. It was the least-watched cable news program in the demo for the month.
The drop came after an anchor shuffle at “New Day” and a series of viral clips aimed at correcting COVID-19 misinformation and hitting rival network Fox News for its opinion programming on the vaccine.
Here’s how the numbers broke down in July, according to Nielsen Media Research ratings data: Fox News’ “Fox & Friends” averaged 1.1 million viewers from 6 a.m. ET to 9 a.m. ET.