“CNN This Morning” is the network’s lowest-rated morning show iteration in nearly a decade.
Since its Nov. 1, 2022 launch, “CNN This Morning” — hosted by Don Lemon, Poppy Harlow and Kaitlan Collins — has drawn in the lowest viewership among adults 25-54, the key demographic for cable news, and the second-lowest total viewership among each iteration of the network’s morning programming since “New Day” was launched in June 2013, according to Nielsen data.
CNN chairman and CEO Chris Licht – following in the footsteps of his predecessor former CEO Jeff Zucker – rebooted the network’s morning show within under a year of his tenure as part of his goal of “reimagining” mornings – likely aiming to compete with “Morning Joe,” which Licht co-created in 2007 when he worked at MSNBC – and invested in the goal by shuffling primetime staple Lemon to the new show.
State