Warner Bros. Discovery’s U.S. Hispanic division is adding CNN en Español to its portfolio, which includes Discovery en Español, Discovery Familia and Hogar de HGTV.
David Tardio, the division’s vice president of advertising sales, said the move will pave the way for “very unique cross-network advertising opportunities.”
“We can now offer bigger, better, and more diversified content tailored to our unique audience,” Tardio added. “This move undoubtedly bolsters our position in the industry.”
The CNN en Español News Network, which is aimed at Spanish speaking audiences, reaches over 62 million homes with CNN en Español, which provides 24 hours of cable news for the United States, Mexico, Central and South America and the Caribbean.