The influence of classic movies on modern culture is immense, and there remains a high demand for these timeless works, which is why many in the industry viewed Warner Bros. Discovery’s move to lay off key executives and otherwise reduce staffing at Turner Classic Movies with such alarm.
Parrot Analytics’ demand data — which takes into account consumer research, streaming, downloads and social media, among other engagement — allowed us to compile a list of the top 10 most sought-after movies released before 1970, which form a substantial part of TCM’s catalog.
These movies all achieved outstanding demand levels within the first five months of 2023, above the 97th percentile for the U.S.