Saddle up, bronies: Independent content distributor Cinedigm and video-sharing website Vimeo have signed a deal to jointly release some titles to the on-demand platform. The partnership kicks off Tuesday with the release of “My Little Pony Equestria Girls: Rainbow Rocks.”
As part of the pact, Cinedigm will release a number of films exclusively on Vimeo On Demand over the next year. Other non-exclusive releases will be available on the platform.
Also read: Cinedigm Enters Multi-Picture Deal for Faith-Friendly Films
The two companies will jointly market the efforts.
“As the largest independent distributor of content in the United States, Cinedigm controls an impressive catalog of over 52,000 films and television series from which we’ll curate titles for our fast growing, passionate audiences,” said Sam Toles, vice president of Content Acquisitions and Business Development, Vimeo.