Christopher Nolan’s “Dunkirk” earned $5.5 million at the Thursday box office, with $1.6 million coming from 402 IMAX locations.
“Dunkirk” was pegged by independent trackers for an opening weekend in the range of $30-40 million, with Warner Bros.’ projections on the upper end of that range.
“Dunkirk” has enjoyed social media buzz that no other film of its kind has received thanks to an unexpected periphery demographic: One Direction fans. According to comScore’s PreAct social media charts, “Dunkirk” has been one of the top 3 most talked about upcoming releases for each of the past three weeks, sharing the top spots with intensely hyped franchise staples like “Star Wars: The Last Jedi,” “Spider-Man: Homecoming” and “Avengers: Infinity War.”