Chevrolet has removed a TV commercial that says the automaker is “more reliable” than its competitors after Honda challenged the accuracy of the Detroit company’s ad.
“Chevrolet stands by the reliability claim and the ad remains in the brand’s toolbox but we have decided to take it out of the regular rotation at this time to launch new Silverado creative,” Chevrolet spokeswoman Afaf Farah said in a statement sent to TheWrap. “We have not altered our marketing campaign because of any concerns with the accuracy of our ad content.”
The 60-second spot, which began airing this month, made the case that buyers made the wrong car choice based on data from a survey about reliability.