For a long time now, there has been those wishing that HBO would make their HBO Go app available to people who don’t have a pay TV service. Now, it looks like CBS may be considering that very option for its own premium cable channel, Showtime.
At the Nomura Digital Media Conference in New York on Thursday, CBS COO Joseph Ianniello dropped a tantalizing tease about the possibility of offering Showtime directly to the consumer, bypassing cable and satellite providers altogether, as reported by Forbes.
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He pointed out that there is nothing contractually stopping CBS from “doing something direct to consumer” with Showtime.