CBS is approaching a 90 percent sell-out for its Feb. 7, 2010, broadcast of Super Bowl XLIV, according to the network’s head of sports sales, meaning the Tiffany network likely has only between six and 12 30-second ad spots left to sell from the 62 typically sold for this classic TV event.
Sales have been "surprisingly good," said John Bogusz, CBS’s exec VP-sports sales and marketing, who suggested CBS was pacing ahead of Super Bowl ad sales for the 2007 Super Bowl telecast, the last time the network broadcast the game. He said CBS has "a couple of units" left to sell in the first half of the game, but that the bulk of remaining inventory is in the fourth quarter of the contest.
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