The NCAA is cashing in on that wild Villanova-North Carolina National Championship Game finish.
CBS Sports and Turner will hold on to their NCAA Tournament rights through 2032, as the two media companies just extended their NCAA agreements for an additional eight years. Together they will pay the NCAA $8.8 billion for the honor.
Under the terms of the new March Madness deal, Turner and CBS Sports will provide live coverage of all NCAA Division I Men’s Basketball Championship games across any platform within their respective portfolios — including any future ones created over the life of the lengthy agreement.