Column
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Inside the Crisis at Google
Culture war narratives give Google’s organizational coherence a bit too much credit. There’s more to the story.
Available to WrapPRO members
WrapPRO
Available to WrapPRO members
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Sora’s Text-to-Video Shocked Hollywood, but It Opens Endless Creative Potential | Commentary
Creators can use the new tool to give their audiences creative elements to flesh out in the medium and format of their choice
Available to WrapPRO members
WrapPRO
Available to WrapPRO members
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How Exactly NVIDIA Is Pulling This Off
It’s more than a hardware advantage, NVIDIA’s software edge may be the hardest to break
Available to WrapPRO members
WrapPRO
Available to WrapPRO members
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Does the 2024 Oscars Represent History’s Most Inclusive Lineup of Best Picture Nominees?
TheWrap magazine: Despite the much-discussed “Barbie” snubs, there appears to be an awful lot to celebrate
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Apple’s AI Moment Is Coming. It May Not Be Smooth.
Cultural, product barriers stand in the way of Apple capitalizing on AI. Will it be more like NVIDIA, or Google?
Available to WrapPRO members
WrapPRO
Available to WrapPRO members
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Tech vs Content: Behind the TikTok Fight With UMG Over Music Rights
The music giant pulled its IP from the social media giant – who will blink first?
Available to WrapPRO members
WrapPRO
Available to WrapPRO members
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Big Tech Myths And Facts: Vision Pro, Google Culture, Digital Ad Market Edition
Sorting real from rumor as Big Tech jumps to all-time highs, bets on experimental tech, and keeps cutting costs.
Available to WrapPRO members
WrapPRO
Available to WrapPRO members
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Taylor Swift and AI ‘Deep Fakes’: The Threat to Artists is Real, What’s the Solution?
George Carlin and President Biden are also hit by AI fakery as it transforms media
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WrapPRO
Available to WrapPRO members
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Netflix, We Can’t Quit You! How The Streaming Giant Got Locked In Its Pole Position
Meanwhile, the studios go for broke backing streamers they hope to place or show
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I Canceled Amazon Prime And You Probably Can Too
Amazon will ship for free if you don’t have Prime. So, why do 200 million of us need it?
Available to WrapPRO members
WrapPRO
Available to WrapPRO members
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It’s 15 Years for TheWrap – Thanks for Being Here
Your fearless founder reflects on those early days at our milestone
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At Sundance, Indie Film Struggles to Find a Working Business Model
The word all across the festival was that streamers are less interested in independent film than a few years ago
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Movies
Available to WrapPRO members
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Tim Cook’s Apple Has Been Meta’s Best Friend. Completely By Accident
As Meta takes stock of its revitalized business, it has Apple to thank. Kinda.
Available to WrapPRO members
WrapPRO
Available to WrapPRO members
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What the Supreme Court Will Do With the NYT AI Case and What It Means for Media and Entertainment
The “Google Books” 2015 infringement case does not end the issue. It never made it to the Supreme Court
Available to WrapPRO members
WrapPRO
Available to WrapPRO members
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Newsroom Meddling, Money Woes: How A Billionaire Owner Lost His Star Editor at the Los Angeles Times | Exclusive
Respected editor Kevin Merida abruptly resigned last week after getting fed up with owner interference in the newsroom
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Media
Available to WrapPRO members