Internet cat celebrity Lil Bub is about to become a feline on the street interviewer in a new show she will host for Revision3, the company will announce on Friday. The Discovery-owned online video network has partnered with Lil Bub and her owner Mike Bridavsky to make new shows for Bub’s channel and bring it under the Revision3 umbrella.
The first new show calls for Bub to go out on the street and interview people at parks, film premieres and via Skype. It will launch in August.
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“We’ve been watching Bub explode as an online personality and talking to her team about a new concept and a channel around Bub,” Ryan Vance, Revision3’s SVP of programming, told TheWrap.