When E-Online reported the death of Casey Johnson it felt compelled to admit that “the 30-year-old Johnson & Johnson heiress was not a household name.” Indeed, many gossip-site readers admitted in their comments that they had no idea who Johnson was.
Perhaps recognizing how counterintuitive it was for a celebrity news site to ballyhoo an unknown’s death, E-Online sought to educate the masses as to Johnson’s tabloid bona fides.
A link labeled “Never heard of Casey Johnson?” led to a list of five reasons why we should have: When 12 she “co-wrote” a book on childhood diabetes with her father and mother; she was friends with Paris Hilton; she had adopted a Kazakhstan baby whose godmother is Nicky Hilton; she’d been arrested a few months ago and, finally, she was engaged to reality TV oddity Tila Tequila.