Meta’s Twitter lookalike, Threads, has only been publicly available for a day and already has tens of millions of users.
That kind of explosive growth certainly makes a case that Elon Musk’s $44 billion purchase finally has some real competition. But experts say Threads still has a lot to prove before it can represent the end of the blue bird’s reign.
“The challenges with profitability that Twitter continues to endure make Threads a real threat, as its creator [Meta] is an ad revenue machine,” said Matt Ferrel, VP at ticket site TickPick and former product marketing manager at Google.
It’s undeniable that Twitter has had a rough go with advertisers in recent years.