Calvin Klein is getting major backlash on social media for an advertisement image being compared to child pornography.
Those bothered by the upskirt shot of 22-year-old Danish actress Klara Kristin have used words like “creepy,” “disgusting,” “predatory” and “child porn” to describe the image displaying the model’s crotch covered by underwear.
“I flash in #mycalvins,” the caption reads on the image featured on the clothing brand’s Instagram account.
“She looks all of 12 years old… sick,” one user commented on the social media platform.
“Sure just look under girls skirts, we’re just here for your entertainment, we objects,” commented another.
“Your up the skirt picture is a shame,” one person wrote. “That is what pedophiles do… It is illegal to take a picture of someone under their skirt. How amazing that your pornographic image (which would be illegal if it were someone else) is what you have reverted to to sell your items. I have been a life-long Calvin Klein customer. I CAN NOT SUPPORT YOUR BRAND ANY LONGER WITH ADVERTISING LIKE THAT!!!”
The response on Twitter was similar.
@CalvinKlein https://t.co/oKZ7y8J1dj every pedophile a peek up a 12 year-olds skirt.Just wrong.
— XAS (@momdukes1130) May 11, 2016
https://twitter.com/lexistential/status/730441512622956544
Not everyone is bothered by the picture, though. TheWrap noticed people praising the ad campaign on social media, as well. “Nothing wrong with this photo,” one person wrote on Instagram. “Great marketing, no illicit content. Welcome to the new world, get used to it.”
Calvin Klein has not yet responded to TheWrap’s request for comment.
See a larger sampling of the negative reaction below.
https://www.instagram.com/p/BFNCgKdRC4K/?taken-by=calvinklein&hl=en
https://twitter.com/Jenna4Trump/status/730463537739501571
@CalvinKlein gross up skirt photo! #misogynist
— Mal, MusicNewsNet (@MalMNN) May 11, 2016
I'd throw up in #mycavlvins child porn? I don't understand how this is ok?
— Faith Lee (@umbopmom) May 12, 2016
https://twitter.com/Ole_pappy/status/730782615037444096
Wow. It's like I'm looking up the skirt of my little niece. Exactly what audience are you trying to target? Disgusting.
— James (@52zmz1r1cw) May 12, 2016
https://twitter.com/Adventurehog76/status/730500849915432960
https://twitter.com/TawneeCowan/status/730472741061566465
https://twitter.com/TWDandBenHaenow/status/730797192693288961
— Shirley Moore (@cocoanutcake) May 12, 2016